[...] * In this respect, as pointed out by Yeung (2016), by “highlighting correlations between data items that would not otherwise be observable, these techniques are being used to shape the informational choice context in which individual decision-making occurs, with the aim of channelling attention and decision-making in directions preferred by the ‘choice architect”. In this respect, these techniques constitute a ‘soft’ form of design-based control, and it remains unchartered territory the definition of the scope, limitations and safeguards – both technological and not – to ensure the simultaneous achievement of fundamental policy goals with respect of basic human rights.