[...] * TELL ME Model: this a prototype agent-based model, developed within the scope of the European-funded TELL ME project, intended to be used by health communicators to understand the potential effects of different communication plans under various influenza epidemic scenarios. The model is built on two main building blocks: a behaviour model that simulates the way in which people respond to communication and make decisions about whether to vaccinate or adopt other protective behaviour, and an epidemic model that simulates the spread of influenza.